Mugs: the essential drinkware addition to your merch offering

In Insights by Luiza Jordan August 25, 2020
create mugs, custom mugs, mugs, promo code, sell mugs, trending designs, trending products 

This classic product is recognized worldwide–it’s a must when it comes to your product offering. Mugs are trending right now, especially as buyers globally are finding ways to enhance their day-to-day routine working from home. Last season, we saw a 240% increase in mugs being sold compared with last year. Throughout recent months, sales are still growing exponentially. 

Product details

If you’re not featuring mugs in your campaigns, you could be missing out on extra sales. Here’s a rundown of the product specs: 

  • 11 oz ceramic mug
  • Dishwasher friendly, microwave safe
  • The front and back print area dimensions measure 2.943” x 2.553” 
  • White base color 
  • Poly-coated for sublimation print, ensuring vibrant print quality 
  • The mug base cost is $8, we recommend you sell them for $14.99

The perfect complimentary item

Not only do conversion rates on campaigns that include mugs as additional items stay consistently high, we’ve seen the amount of items added to baskets at checkout increase as well when they’re involved. Consider applying your current merch designs to a mug and add it to your current listings. 

Mugs are an affordable option to add to listings in addition to other types of products. Be sure to enable cross-selling in your store settings, so mugs can be suggested when previous fans are viewing your listings. Also consider creating a promo code to entice your first group of fans to purchase your newly dropped products with a reduced price mug included. 

Ready to design and sell custom mugs and supercharge sales? Visit the Launcher.