Creative Ways To Sell More Merch in 2024

In Creator success by Danielle Pederson January 24, 2024

As we step into 2024, it’s the perfect time for you to reassess your merch strategies so that you can turn Spring into one of your top revenue streams.

Below, you’ll find the top ways creators like yourself have been successful in promoting their merch to increase their sales:

Tip 1: Order Samples

Did you know that samples increase sales by 300%?! That’s because samples allow you to advertise your merch in your day-to-day content. Think of it as giving your products some much needed “face time”.

What kind of video should you do? Here are some thoughts:

  • Unboxing videos. These are still going strong in 2024. Capture the moment you open your delivery and see your product for the first time. Excitement is contagious.
  • Give tips. Sure, we all know how to wear a T-shirt, but styling tips are in demand. Offer suggestions on how  to best show it off. If you created a mug, then use it in your content! Where do you hang your calendars? Where do you place your stickers? Give fans ideas and that’ll entice them to buy. Use Spring’s social integrations to link your products directly in your posts so fans can make a purchase decision on the spot! 
  • Run giveaways. Everyone likes to get something for free. Giveaways can be used as incentives to encourage your fans to do something, like reply to a post or fill out a poll. You can also use samples in your content promoting your giveaway so fans will want to participate (because they’ll really want that merch). 

Tip 2: Launch Limited-Edition Merch

Only offering your products for a limited time is an effective sales strategy. Having a deadline creates FOMO (fear of missing out) and can increase your sales by as much as THREE TIMES. In fact, 60% of millennials have made a purchase because of FOMO, according to Online Strategy.

Here are some ideas:

  • Put a holiday-themed spin on one of your best sellers. For example, you can add hearts or a pink & red color option for Valentine’s Day. 
  • Mark a memorable occasion. Honor a significant moment in your journey as a creator, like hitting 100K followers, or a funny moment you shared with your fans in your content. 
  • Capitalize on a trend. Memes are always of the moment. If there’s a current trend you spot that you feel fits you and your brand, put it on some products and run it for a limited time. By the time the trend goes cold, your limited edition sale is over and you’ve (hopefully) made some money.

If you need help creating a design for your limited edition merch, you can hire a professional designer to do it for you here at an affordable price. 

Tip 3: Run a Promotion

People also love a deal. Spring creators who share promo codes with their fans see a 200% increase in sales on average! Creating a promo code only takes a few seconds and is one of the easiest and fastest ways to boost your sales. Log into your Dashboard and select Promotions (Under Tools & Services).

Once you have your code created, make sure to set a clear end date! You’ll want to communicate that to your fans. Then it’s time to spread the news by sharing your code across your socials.

You can easily create a graphic on Canva to really make it pop, or better yet, take a photo with a sample of your merch and announce your sale with your big pearly whites smiling next to your sample! 

Tip 4: Use Spring’s Social Integrations

If you’re familiar with Spring, you know we talk about our social integrations all the time. But that’s because they work! Creators who actively use our social integrations to share their merch with their fans see a 20X increase in sales!

We have integrations with almost every major platform. Click on any below to learn more and set up the integration within minutes.

You can also use our PopUpShop to add your Spring store as a widget anywhere that basic HTML is accepted, making it easy to drive sales from anywhere on the internet. 

Follow the steps above and you will have a better shot at having a prosperous 2024. Never forget, it’s about you and your brand just as much as it is about the product. Fans are buying YOU. So get those samples, make them part of your everyday content, get some promotions, and get selling!