Pinterest promo guide

In Creator Resources, Platform Integrations by Luiza Jordan December 9, 2020

Pinterest is a visual social media platform used to “pin” or collect images from the web. With 335 million monthly users reported at the end of 2019, Pinterest can be an effective social platform to promote your Spring store and build your brand’s presence and identity online. 

This platform is probably best known as a mood boarding tool for inspiration, but there’s a huge online community to tap into—83% of weekly Pinners make purchases based on content they see on Pinterest.

Set up a business profile

To make the most of this creative platform, set up a business Pinterest account. You’ll be able to access extra features, such as analytics, advertising, and custom profiles. With analytics you are able to keep track of your pins’ engagement rates and discover which ones are performing the best.

Pin your products

Compelling images, colorful graphics and on-trend visuals are the types of content that drive the most engagement. There are loads of ways you can create effective Pinterest content using your products. 

  • Always include a link to your listing as the destination link of each post.
  • Always include visual content in your posts—whether it be a photo wearing your product, a mockup or gif.  
  • If you’re running a sale, it’s a good idea to call out the promo code and the sale end date. Include this in the pin’s description or as a part of the image itself. 

By creating pins using your listing URL, fans who click on the pin can access the products easily. Consider using UTM parameters on your links using bitly, which will track the number of clicks your pins are generating. If you want further analytics insight like the number of visitors and purchases your pins are driving, you can take advantage of Spring’s Google Analytics Integration.

Share real photos

Wearing your merch in promotional content can increase your sales significantly. Lifestyle images always win. In the example below, creator @megmatable [659 followers] wears one of her samples and links the listing URL in the pin so fans can easily discover her store.

@johniejaysworld [836 followers] has utilized the ‘Shop the look’ feature by including all the products featured in the main pin. As long as you create a pin for each specific product that you want to feature, this is easy to achieve by following the steps here.

Offer a discount

During key shopping dates like Black Friday means sharing images of your products with a discount included can literally 2x your purchases compared to images with no discount offered. @allisonbickerstaff [5.6K followers] incorporates text into her images to promote a sale, including the promo code in the description of the pin.

If you don’t have any images or graphics to use yet, consider creating product mockups using your designs. These are a great alternative to presenting your product on a person without taking your own images. Also fill up your Pinterest board uploading content from fans featuring your products. Use platforms such as PlaceIt with over 7,000 templates. Placeit offers Spring creators unlimited features for a discounted subscription per month. Learn more here