How To Best Promote Holiday Products

In Creators by Danielle Pederson December 6, 2022

Here we are, deep in the heart of the busiest and most profitable season of the year for creators–the holidays! Now is the time to employ your two best weapons: holiday products and promo codes.

The good news is that Spring makes it incredibly easy to do both. 

We have tons of wonderful holiday products for you to choose from, customize, and sell to your fans. And after you’ve created some festive products, promo codes can easily be added to boost sales and inspire holiday shopping. 

Scroll down to check out our best selling holiday products along with some helpful tips on how to best promote your merch.

Top-selling holiday products

Interested to know what’s working for other creators? We got you! 

Below are the top five best selling holiday products. Throw on your branding and add them to your Spring store to start bringing in the holiday sales. 





Die Cut Stickers 

The power of promo codes

It’s no secret that one of the best ways to promote your holiday products is with promo codes. 


Offering discounts with promo codes greatly increases traffic to your store, and it creates  major Fear Of Missing Out (FOMO). 

If you don’t believe us, then take a look at these five incredible facts found in a Blippr report:

  1. Online shoppers spend 24% more when using coupons
  2. 29% of online shoppers will purchase a product they didn’t intend to buy if it’s significantly discounted
  3. 36% of coupon lovers will not make a purchase if a discount is not offered
  4. 77% of online shoppers follow brands on social media to stay updated on sales and offers
  5. Brands that offer promos experience 26% higher average order values 

Clearly, promo codes are great for optimizing your marketing strategy. 

To make them even harder to pass up, make sure you’re offering limited time incentives. Discounts with a time limit incite action and help push reluctant buyers off the fence. It’s not only FOMO on the deal, but for the item itself (maybe a limited supply campaign works for you, too). 

If you need a refresher on how to create promo codes, check out this blog.

How to promote your holiday products

So, with your holiday products and promo codes in hand, what do you do next?

Share the good news!

You want to let your fans know that you have festive, limited-time products available and that they’re getting a sweet deal by using your promo code. 

Here are some of the best ways you can show off your holiday deals:

  1. Email blasts

According to the same Blippr report, 81% of online shoppers enjoy receiving emails announcing sales and discounts and 91% of brands use email to share promotions. 

Additionally, emails are a great way to let your fans know you’re offering holiday products in a fun and creative way. Even if you don’t include a promo code, visually appealing emails that showcase your holiday products will send many fans to your Spring store!

  1. Social media

As stated earlier, many shoppers follow their favorite brands on social media in order to be made aware of current and upcoming promotions and sales. 

Social media allows you to share your holiday products with all the creative flare you can muster up through images and videos. Even if you don’t have a large following, still post your holiday products! You may attract new fans from your posts and encourage existing followers to check out your holiday specials!

  1. Blogs

Most creators have blogs, and if that’s you, then spinning up a quick blog announcing your holiday products can be a great way to direct fans to your store. 

You can also use blogs to show the value of your products and why they need them.


As a creator, you’re probably already a rockstar at sharing your content with your fans. Use your skills and resources to share your holiday products and increase your traffic and sales through promo codes.

If you need help increasing product visibility and sales, check out this tips and tricks blog from Amaze. 

As always, hit us up with questions anytime at and Happy Holidays!