Merch shelf customization at individual video level

In Insights by Luiza Jordan August 1, 2019

After releasing YouTube’s Merch Shelf in June 2018, thousands of creators rushed to Teespring to start selling custom merchandise under their YouTube videos. Until recently, creators could only organize 12 of their products on their shelf under all of their videos at a given time. Now, you’ll have the option to showcase different merch under each video or to remove merch from an individual video entirely. The new capability adds a whole new dimension to in-video product promotion, increasing conversion rates and buyer confidence.

How to organize your Merch Shelf

If you don’t choose a specific item order for individual videos, your merch will be arranged in the same way as your channel. The following instructions will tell you how you can choose the item order for individual videos.

To arrange your shelf for an individual video

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Videos.
  3. Click on the video where you want to customize your Merch Shelf. 
  4. In the left-hand menu, click Monetization.
  5. Click the Merchandise tab. You’ll only see this option if your channel is eligible.
  6. Click Organize on the ‘Status’ card.
  7. Drag, drop and order up to 12 items. Viewers may see fewer items depending on the device that they’re using. On desktop: The first 4–5 items will appear, and viewers will have to interact with the shelf to see more items. On mobile: Only the first item is displayed on mobile devices. Viewers can see the other items by interacting with the shelf.
  8. Click Done.
  9. In the top right-hand corner, click Save.

To go back to channel-level arrangement

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Videos.
  3. Click on the video where you want to remove video-level customisation of your merch shelf. 
  4. In the left-hand menu, click Monetisation.
  5. Click the Merchandise tab. You’ll only see this option if your channel is eligible.
  6. Click Organise on the ‘Status’ card.
  7. Drag and drop all items back to the inventory list or clear the selection.
  8. Click Save.

If you want to go back to an automatic arrangement, you will be able to do so at channel level.

Youtuber and Streamer Aphmau’s Merch Shelf.

We want to continue making it easier to customize your Merch Shelf and personalize this experience for your fans. Stay tuned for more updates!