Why your personal brand needs a custom domain

In News by Lucy Ford April 21, 2021
custom domain, domain, seo, spring domain 

Add a custom domain to your store to level up your personal brand. Enhance your brand and increase conversions by over 35%. 

Why purchase a custom domain?

Since launching this new feature, over 10,000 custom domains are hosted through Spring. Custom domains enable you to claim your space and create a custom place your brand can flourish and grow.  

Plus, you can take advantage of the following benefits when you purchase a domain through Spring.

  • No technical knowledge needed
  • No domain verification required
  • Competitive pricing
  • Dedicated support
  • Simplified Facebook pixel verification

Enhance your brand identity

A custom domain provides your community with a seamless, fully branded experience. Your brand is already ‘legit’, but a custom store URL allows you tostart “owning” your custom store. Connecting a custom domain  means fans won’t need to leave your website to visit your store. Above all, the aim is for you, your content, and your brand to take center stage.

Put yourself on the map

Connecting a custom domain bumps up your rankings on search engines, making it easy for your community to discover your store, as well as revisit it. Plus, your unique domain encourages trust. Fans are more likely to click on your promotional campaigns if they’re able to see a clear connection between your social media handle and store—in fact, we’re seeing a 35% increase in sales for products featured in custom stores.

Choosing a domain for your store

Choosing a domain name is easy. There’s just one rule—consistency is key. Make sure your domain reflects your brand presence across all your other social media platforms. Think about the name you go by online. It’s important to use wording fans will recognize right away. 

For example, if your Instagram social handle is @TheCreator and your YouTube URL is https://www.youtube.com/thecreator, your domain name should be https://www.thecreator.com or www.thecreatorshop.com/ 

Learn more about connecting a custom domain here or head to the store editor to browse available domains now.