In Creator Resources, Dashboard Tools, Tools by Luiza Jordan December 9, 2020

See results from your hustle in the analytics section. You can also utilize Google Analytics in conjunction with your Analytics on Spring for additional insight.

Click the analytics icon next to a listing to track the listing’s sales performance. From there, you can alter the date range, see where your traffic and views are coming from, see the number of sales you’re getting, and more.

Alternatively, go straight to the “Analytics” section of the dashboard to see an overview of all your analytics. This summary shows data on orders, units, views and profits across your entire account. 

Getting started with analytics

Source of units: Source of units offers a straightforward view of where your sales are coming from. All of your sales will either come from Spring’s Boosted Network, or they will be direct sales (sales driven by you through paid ads, online promotion, etc.). You’ll also see the total orders, units, and profit generated by each channel.

URL parameters: Here, creators can find what’s driving your fans to view your listings. You can create a URL parameter by simply adding a “?” at the end of your listing link with key-value pairs. If you activate the Google Analytics Integration (see below) you can also build tracking parameters using this tool.

Traffic sources: The traffic sources section shows you a breakdown of where your page traffic is coming from. For example, you can see how many views you’re getting from a variety of social media channels, websites, etc.

Orders: See what your most popular products are. If you find your community is loving one specific type of product or design, you can drop other products that are similar. You’ll also see a clear breakdown of your total profit per sale after costs are deducted (for example if you offer a discount code) or if a CPO (cost per order) is applied.

Google Analytics

Google Analytics (GA) is a powerful and free reporting tool that provides information regarding website visitors and their behavior.  Use Spring’s integration with GA  for deeper insight on your store visits, traffic, fan demographic info, and much more.

Use tracking links for additional insight

Easily create tracking links to share online using Google’s URL builder. This tool enables you to see which social media platforms are catching your fans attention and leading them to your store. 

Connect Spring x Google Analytics

You don’t have to run Google ads to unlock this analytics tool. Once set up, it can take up to 24 hours for Google Analytics to begin collecting information.

Go here. Sign into your Google account if you already have one, or create one.

Click Access Google Analytics, then click Sign up. Fill in your Account Name, Website Name, Website URL (your store or listing URL), and select an Industry Category and Reporting Time Zone.

Under Data Sharing Options, check the boxes next to the options that you want. Click Get Tracking ID. The tracking ID is a string like UA-000000-2. Find more information on finding your ID.  

Add the tracking ID to your Spring Account. Go to your dashboard, find Tracking Pixels in Tools and Services, and paste your ID into the Google section under Default Google Analytics tracking snippet. 

For more support on using the Google Analytics tool to gain further insight, take a look here.