Register your interest here for more information and to be notified when you have access to the integration
Create with Spring. Sell on Instagram.Create with Spring. Sell on Instagram.
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Create with Spring.

Sell on Instagram.

This platform integration enables creators to engage their fans and sell their products directly on Instagram.


How it works

Select creators are now able to open their own Instagram shop featuring their Spring products. Visit your Instagram profile and tap "Add Shop" to see if you have been selected.

Get an Instagram shop

Easily showcase and sell your Spring products directly to fans within the app.


Create shoppable content

When you add a shop to your profile you can tag products in your posts, stories, reels, and more.

Access a new suite of tools

Feature products, customize your shop, gather insights and more.




Instagram is rolling out access to the Spring x Instagram integration right now. Hundreds of thousands of creators have access and more will be added over time. Instagram will notify you when you get access via email and/or in-app notifications. Eligibility criteria is continuously evolving as more accounts get access.

You can check your eligibility within the Instagram app: If you have a professional account (business or creator account), tap the “Add Shop” button on your profile, then “Get Started”. If you see Spring as an option under “Import Products,” then you are eligible to open a shop with your existing Spring products. If eligible, you will also see the option to “Design Products”, which enables you to create a new Spring account, start designing your products with Spring and sell on Instagram.

Watch this video to learn how to set up your shop on Instagram.


Look for the Add Shop button on your profile. If you already have products to sell on Spring, you can link your existing account in the Instagram app. If you don’t have products yet, you can create your account with Spring directly in the Instagram app or on Spring’s website and start designing your products. Watch this video for a step-by-step guide on how to get started. 


During 2021 holiday season, creators were able to earn bonus profit. Last bonus profits from shop sales in December 2021 will be paid within the first 10 business days of January 2022. For example, a shirt has a base cost of $10 and is sold for $25; the creator will immediately receive $15 in their Spring account, and the remaining $10 will be paid as the bonus profit at the start of the following month.

Bonus profit will be visible within the Payouts section of your Spring account. Bonuses will appear as a credited amount titled “2021 Instagram Creator Commerce Incentive Program Bonus.” 


Creating products with Spring is free. Spring simply deducts a product’s base cost from your profits when you make a sale. You can set your own selling prices to choose the profit you want to earn. From November 1st through December 31st, 2021 creators will keep 100% of profit from all sales, up to a total value of $50,000 in bonus profit. 


Access is still being rolled out to eligible creators. We’ll share more when all creators have access to Shops on Instagram with Spring. 


Watch this video to learn how, or follow these instructions: 

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

Tap “Add Photo”

Add a caption

Tap on “Tag Products”

Tap on photo

Search for product

Select product

Tap “Done”

Tap “Share


Watch this video to learn how, or follow these instructions:

Right after you have chosen an image for your story follow the below instructions before posting:


Tap the sticker icon in the top right corner

Select the product sticker from the sticker tray

Select the product from your catalog that you want to feature

Move the product sticker to where you would like it to appear on your story

Change the text color of the product sticker by tapping the sticker

Share your story


Watch this video to learn how, or follow these instructions: 

Create your reel.

Tap Next.

Select a cover image and add a caption. 

Tap “Cover” and slide the image at the bottom of the screen.

Tap “Tag Products” and select the product(s) or collection you’d like to feature.

Tap “Done”.

Tap “Share” to publish your reel.


You can control which products appear in your shop via the “Add Products to Shop” button, where you will select which products you want to appear in your shop. Watch this video to learn how. Products are displayed in order of relevance to your customers and will be optimized for maximum sales.


Products can take a few hours to populate from Spring into Instagram. From there, Instagram has to review products for compliance with Facebook Commerce Policies. This standard process usually takes a few hours but can take up to 24hrs.


Physical goods with a delivery service level agreement of 28 days or less can be sold through the integration. Digital products and pre-orders are not eligible for the integration at this time.


Yes, you can tag products in posts, stories, live and reels! Just select “tag products” from the screen before sharing your content. Be sure to wear samples of your products in your content when tagging products.


All orders and customer service inquiries will be handled by Spring. To follow Instagram’s Seller Performance and Accountability Policies, Spring will be required to respond to these inquiries quickly and attempt to resolve issues within 2 business days. Please contact with any inquiries or questions.


Spring only shares data about your products in your catalog.