The ability for creators to open a shop on Instagram with Spring will gradually roll out to eligible US creators by the end of the year. If you received an email from Instagram, you’re eligible now.
You can also check your eligibility in the app: If you have a professional account (business or creator account), tap the “Add Shop” button on your profile, then “Get Started”. If you see Spring as an option under “Import Products,” then you are eligible to open a shop with your existing Spring products. If eligible, you will also see the option to “Design Products”, which enables you to create a new Spring account, start designing your products with Spring and sell on Instagram.
If you aren’t eligible at this time, continue to check back as we gradually roll out access to a larger group of US creators by the end of the year.