How to announce a sale on socials

In Creators, Insights by Accounts Amaze October 15, 2021
promo tips, promoting on social media, promotion, sale, sale tips, social media 

So you’ve set up your promo code, what’s next? One of the highest priority items on your to-do list: plan effective promotional content to get your community flocking to your store and filling up carts.

Take Cyber Weekend for example—creators who offer discounts over this period can double their sales. We collected some of our favorite examples, along with some free tools, so you needn’t start from scratch. Get inspired and try it yourself.

The key: use sample imagery

Creators who feature samples in their promotional content earn as much as 200% more profit on their products. @loudmouthpod (below) and her photoshoot collages—genius as always. Head to Canva and you’ll have access to hundreds of free social media post templates.

Make your promo code stand out

For fans to apply your discount, they’ll need to know which code to apply at checkout. Ensure you either include it in your promotional imagery or within your caption. @hellomynameiswednesday (above) draws attention to theirs by including it in their graphic.

Thank fans for their support

Running a sale is a great way to thank your community for their support. Check out this video content too, featuring samples (of course). Absolute promo goals from @explorerffectgear, who has thanked their followers in their caption.

Include details of your sale in your caption

Don’t want to come across too ‘salesy’ or disrupt the theme of your content? Include the details of your sale within your caption instead. Also provide a link directly to your product (important one). @ms.christinacosta is making great use of the Instagram integration below. If you don’t see the “Add Shop” button, be sure to embed your store within your Linktree. 

Your discount amount should be the boldest part of your promo content. You need to give your community a reason to purchase your products in this limited amount of time‑ state the percentage or amount of money they will be saving.

Last minute sale? No worries. Use typography.

We’ve used an example from our grid here. A promo post can be text based and still catch the eye of your fans. Plus, it looks great (and unmissable) on your grid. Create Instagram stories to go with it, and you’ll watch the sales roll in.