Connor DeWolfe’s story: NFTs made easy with Mint-On-Demand™

In Creators, Digital, Insights by Luiza Jordan February 1, 2022

How do you create an NFT your community will love? If you’ve already sold merch, you’re ready to go. Connor was new to NFTs, but with the right steps, he nailed his first launch. Here’s how you can too.

  1. Finding NFT inspo 
  2. Creating a collectible NFT 
  3. Sharing with fans 

@Connor.DeWolfe creates video content about living with ADHD, educating his fans on what it’s really like to live with it. He’s been successfully selling merch (products like hats, backpacks, etc), so NFTs felt like a natural next step. With a loyal community following his cause and supporting his career as a creator, this made for the perfect foundation to enter web3.

Connor had read about NFTs before, but never found the platform to sell them easily. Mint-On-Demand™ made it easier than ever for creators like him to sell NFTs, plus he could launch crypto-free with no cost or risk.

1. Finding NFT inspiration

You might not realize it, but you may already have an NFT in your back pocket. Connor broke into NFTs by using one of our top recommended strategies: Bringing back a fan-favorite design from the past.

“I wanted to make a collectible moment around bees in my head that we could share together.”

His existing ‘Bees in my head’ physical merch skyrocketed sales—so next, using elements from this design felt right. Using a community driven strategy, using the same imagery made for the perfect digital collectible. For fans, buying the NFT would show allegiance to Connor, plus a homage to mental health awareness in his content. 

2. Creating the NFT

This didn’t need to be complicated for Connor (it doesn’t need to be for you, either). The next step for him was creating the digital art NFT. All Connor had to do was provide an image file. Taking elements from his Bee design, he made a cool, digitized .PNG file using the same bee in his design.

Connor’s strategy: Sell 10, first edition units of his NFT. Now, with limited numbers, they were true collectibles. Connor decided to price each unit at $150, affirming their value and exclusivity.

3. Promotional techniques

Connor’s promotional technique reflected its exclusivity—”if you know, you know”. Fans tuned into his announcements in Instagram Stories. He also did a great job creating hype: Getting fans involved in the discussion and answering questions live before launch.

“I really wanted to let my fans know as much information as possible before the NFT launch to create excitement and answer any questions they had about my NFTs.”

He set a countdown timer on his stories for fans to set reminders, and spoke about the fact his NFT was environmentally conscious. 

So how might you go about sharing the news of your NFT with fans? We’ve got a few suggestions to build the hype: 

  • Post teasers on your social media channels a few weeks before your NFT release—build hype. Like Connor, explain the idea and value of your NFT to your fans.
  • Create a countdown. Do this easily using Instagram stories and notify your community when your NFT goes live.
  • Make your NFT easily discoverable. Ensure you’re using the Spring x Linktree integration. This way, fans can find and purchase your NFT.
  • Communicate with fans. It’s likely some of your community may not understand what your NFT is. Go live, answer questions, reply to comments, and more. Describe the idea behind your NFT and why it’s a collectible. 

Be environmentally aware. There’s a chance you could get questions on how eco-friendly your NFT is. NFTs will only be minted once they are purchased. They’ll be minted on the Polygon blockchain, too. Let’s put this in perspective: One NFT minted by Polygon uses x3 less energy than streaming a video online for 1 hour—so you should communicate this with your fans. Read into this more on the Ultimate NFT Guide.  

Ready to get going? If you’ve got access, you’ll have received an email from us, or you’ll find the submission form in your dashboard. If not, our goal is to give all Spring creators access to this service within the coming weeks—watch this space. 

Read more about Mint-On-Demand™ with Spring below.