4 Hacks to promote digital products like a pro

In Digital, Insights by Luiza Jordan May 20, 2021

Digital products are growing in popularity, and fast. Check out the most effective ways to promote and share yours using these tried and true promo hacks.

So you’ve added a digital product to your store, now it’s time to create promotional content and share it with your community. Follow these steps to start unlocking more sales now:

  1. Promote digital products using Spring’s social integrations.
  2. Feature digital products in your day to day social content.
  3. Demonstrate how fans can utilize your digital products with mockups and videos.
  4. Create incentives for fans to purchase your digital products. 

Your digital product promo checklist

1) Take advantage of Spring’s social integrations

Using platform integrations means fans can discover your digital products easily on your socials. You have access to the new  Linktree Integration right now—it enables you to embed your Spring store directly within your Linktree. If you’re eligible, you can use our YouTube Integration to display your digital product below your video content. Spring has tons of integrations available. See which ones you have access to below.

2) Create social content featuring your digital product 

Prepare imagery or video content to showcase what your digital product can do. Nutritional Sarah created a recipe e-book and used imagery demonstrating the book can be read on an iPad. Wednesday Holmes created a printable coloring book, effectively featuring the printed sheets in an eye catching Instagram post. 

3) Use mock-up templates and video content to demo your product

To get going, you may need a few templates handy. Placeit has tons of mock-ups ready for you to insert your book covers, coloring sheets, planners, and more. We’ve collected some free ones for you below. 

Include digital products in video content on platforms like YouTube, TikTok, or IGTV. Not only does Sadie Aldis announce her iOS icon pack using YouTube content, she explains how fans can start applying her designs to their devices after download. If you’re using the YouTube integration, don’t forget to include your digital products in the merch shelf below your video too 😉

4) Incentives on social media go a long way 

Share discount codes, run a giveaway to kick off the launch, or include a bonus gift when someone buys your digital product (such as a digital wallpaper). See examples from Wednesday Holmes and Nutritional Sarah below. Run your incentives for a limited time to create a sense of urgency. Create an attention grabbing post on Canva to make it unmissable.

Ready to launch your own digital product? Get tips for creating your first one and be sure to check out the mock-up vault. Start uploading your product below.