Let’s talk samples
holiday promotion, order samples, promoting on social media, promotional guide, samples
Congratulations on receiving your sample. Now, head out with friends, style them in your products, get snapping—the best way to send fans into a frenzy over your new collection (and increase sales).
So your sample has just arrived—this is the fun part. Paired with your expert content creation skills, they’re sure to increase sales. Like a lot.
Unboxing your sample
Get your community excited by capturing your sample unboxing moment. Once your box arrives, take pictures of yourself opening your package, or share a short video like @exploreeffectgear or @liannefrankel. Sharing teasers gets fans excited that something new is coming. Consider creating a countdown or giving fans a release date to build anticipation for your product launch.
Don’t forget to tag @springforcreators or use the hashtag #createshareearn for the chance to get featured on our Instagram grid. Click below to get started.
Promote on social media
Creators who feature samples in promotional content can increase sales by up to 6x compared to those who don’t. Posting sample imagery on socials is an engaging way to create excitement around your collections. See how other creators are using their samples on our Instagram grid below.
Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to begin tagging your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, available to all creators right now.
Check out inspo from our top creators killing it on socials below.
6 ways to create content using samples
There’s no one way to create genius, eye-catching content. Our advice? Head to a beautiful spot (like the beach), and unleash some creative genius. You’ll have a blast, and sell some products. Win win.
Once you’re done, tag us with the hashtag #CreateShareEarn. We’ll feature our favorite promo images on our Spring Instagram feed.
Try your hand at product photography
You don’t always need to be wearing or holding your products to show off the quality of your designs. Sometimes the beauty is in the details. @aestheticallyrica definitely has the right idea.
Show how fans can enjoy your products IRL
Feature your samples in a way that feels natural to you and the style of content your community loves seeing on your feed. Take for example @weretherussos, who put their die cut sticker on the back of their 4×4.
Create video content using your products
For YouTubers, it’s a no brainer. Wear your samples in videos. Instagram creators: videos get more engagement—It’s a known fact. @delta_of_phoenix is a shining example. Featuring samples in TikTok content is always a great way to inspire fans to purchase your products too. Don’t forget to have your Spring store accessible within your Linktree.
Get creative with your imagery
@ashleyooacevedo includes samples in almost all of her Instagram content. Check out how she has photographed her hoodie design and jazzed up her Instagram post with her own illustrative touches. Super cool!
Combine samples and online design templates to promote sales
Organize a giveaway contest
Samples make it easy for you to run giveaway contests on your social platforms. All you need to do is mail them to the lucky winner. Giveaways are a great way to thank your community for their support and boost engagement on your content.
We created an example using sample imagery below. Head to Canva to get started with yours.