How to Become a Successful Content Creator
Spring’s mission is to help creators sustainably monetize their business and become successful. We’ve seen creators with a small following grow their community and bring in thousands every month. We’ve also seen creators with mid-size followings earn next to nothing for all of their hard work.
So what does it take to become a successful content creator? Read on below to learn the five most impactful steps we’ve seen creators take to earn a bigger payout.
1. Target 🎯 your audience
First, being a content creator means you are in business for yourself. And when you’re creating content for social media, it is vital to the success of your business to know your target audience. Who will connect emotionally with your brand? Don’t say “everyone” because that could end up being “no one.”
The hard part isn’t grabbing people’s attention–it’s keeping it. You can engage your audience by knowing and producing the type of content that benefits your target audience.
How to do this? Visit the socials of other creators you feel are similar to you and your brand and scroll through their engaged followers. Who else do they follow? If you were to reach these followers, what type of content would you create?
2. Choose a platform
Knowing your brand and target audience will guide you to the appropriate platform.
It’s great exposure for your brand to be on all platforms, but it’s not always practical. In the content game, depth is better than breadth. Plus, not all social media platforms are created equal— some are better for photos, like Instagram and Pinterest, and others for videos, such as YouTube and TikTok.
If your core audience is on LinkedIn, it may not benefit you to hustle on TikTok. You know your brand better than anyone, so think about where your content will fit best.
3. 📣 Create your brand voice
A brand voice is unique to you. It’s your personality, the language you use, and how you use it.
What is the voice you currently use to speak to your audience? What voice should you use? You may need to conduct informal surveys to determine what is working and what isn’t regarding your content and style. Finding your unique and authentic voice takes time, but once you hit on it, fans will follow.
4. Build your fanbase
Now it’s time to grow your following. Here’s a hint: it helps if being your fan is fun. Whether you’re gaming, explaining, complaining, or entertaining, if fans enjoy what you’re doing, then your fanbase will grow.
Here are some other tips:
- Collaborate with others for cross-marketing
- Run contests and giveaways
- Continuously post new content! The more often you post, the more people you engage.
Sure, you can make money off your fanbase on your socials, but you can make even more money by selling merch to your fans. Customizing your products is the gift that keeps giving because you can keep offering fans something new.
When people wear your merch, it spreads the word and creates more demand. That’s a great place to be! Plus, you can offer promotions on your social channels to drive sales at opportune times. The best part? You can do all this easily with Spring, and it’s free.
- Create a free account here
- Choose from 180+ products to customize
- Connect your social accounts
- Promote your launch
- Show off a sample to your community
Finally, the question that’s been on your mind all this time. Will becoming a content creator pay off? Can I make money?
Whether you live content creation or you’re a part-timer, there’s definitely revenue potential. It will take some time before you start seeing fruits (just like with any other business), but if you’re disciplined and you improve and expand your skills continuously, there’s a market for you.
To give you an idea, Spring creators made just over $1.2 billion in 2022!
So take our advice and stick with your passion. It will pay off.
Check out our blog for more creator success tips.